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Scenic Eclipse Polar Bears Greenland
About

AZURE LUXURY TRAVEL

laurie

Hi! I’m Laurie Johnson

Founder & Luxury Travel Advisor

I believe your time off should feel as exquisite as the destinations you visit. Whether you’re sailing to hidden ports on a small-ship ocean cruise, exploring Europe on a river voyage, or seeking meaningful connections in a curated land journey, I’m here to make it seamless, inspiring, and stress-free.

How I got here

Over a decade ago, I left the world of corporate stress and followed what had always energized me—crafting memorable travel experiences. I’d always been the one to plan our family trips, manage logistics, and fine-tune the details.


But let’s be honest—I learned a lot the hard way.

Those early lessons became the foundation for how I now design thoughtful, elevated travel that leaves no detail to chance. My approach is rooted in real-world experience, refined with insider access, trusted partnerships, and a deep understanding of what today’s luxury traveler truly values.

Who I work with

I specialize in helping empty nesters embrace their next chapter, busy professionals craving something extraordinary, and groups of friends ready to reconnect somewhere unforgettable. If you're dreaming of a seamless, customized escape that reflects your style and exceeds your expectations—you’re in the right place.

What Sets Us Apart

01

EXPERT GUIDANCE

With over a decade of expertise and exclusive industry partnerships, we provide insider access, VIP privileges, and expert insights that transforms your travel into something exceptional. 

02

SEAMLESS PLANNING

From hand-selecting the finest accommodations to orchestrating every itinerary detail, we ensure a seamless, stress-free journey where nothing is overlooked allowing you to travel with confidence.

03

CLIENT FOCUSED

We take the time to truly understand your style, interests, and aspirations, curating deeply personalized experiences that feel uniquely yours, ensuring every journey is tailored to your vision.

Global travel brands we partner with
Belmond logo, representing luxury hotel services
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Ritz Carlton logo, representing luxury brand
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Four Seasons logo, representing luxury accommodations
Tauck logo, representing luxury guided tours and travel experiences
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What my clients are saying

"Laurie is outstanding. Before booking our trip, she asked us specific questions and listened attentively to determine our criteria for a great vacation. Not only did our vacation meet all of our criteria, it also exceeded our expectations. As a vegan and a yoga enthusiast and a couple who love nature and quiet and peaceful settings, Laurie recommended and booked the perfect property for us. She also followed up with us once we arrived at the resort to make sure everything was as we anticipated. We were impressed with Laurie's knowledge, expertise, experience, and follow-up. She is booking another trip for us in October and we plan to book future trips with Laurie".

Karen B, Oakville, ON

Frequently Asked Questions

No Guesswork—Just Clear Answers

  • What countries does the Upper Danube visit?
    Austria, Hungary, Slovakia, and Germany are most common—often with options to add the Czech Republic or Switzerland.
  • Can I extend my trip before or after the cruise?
    Absolutely. We often recommend pre-cruise time in Prague or post-cruise days in Munich, and we handle all the details.
  • What’s included in the cruise?
    Accommodations, excursions, dining, drinks with meals, Wi-Fi, and expert-led enrichment programs.
  • Are excursions included?
    Yes—daily guided tours, cultural experiences, and active options are typically part of your fare.
  • How long is a typical cruise?
    Most are 7 to 10 nights, with the option to add hotel stays on either end.
  • Is this cruise good for first-time travelers to Europe?
    Yes! It’s perfect for both first-timers and those returning to experience Europe more deeply.

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