About
AZURE LUXURY TRAVEL
About Laurie Johnson
Founder & Travel Designer
I’m Laurie Johnson, founder of Azure Luxury Travel. I work with travelers who value thoughtful planning, meaningful experiences, and a more intentional way of exploring the world.
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Inspired by the world’s rivers and seas, my approach is shaped by pace, curiosity, and attention to how a journey truly feels. Whether traveling by river, by sea, or through carefully curated land experiences, I believe travel is most rewarding when it unfolds unhurriedly and with purpose.
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Having explored 19 countries and experienced river and ocean cruising in Europe, the Mediterranean, and Alaska, I bring a clear understanding of how journeys flow—how days are paced, how places connect, and where planning matters most.
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Every journey is designed with care and intention, so you can travel with confidence and enjoy the experience as it unfolds.
NICE WORDS SAID ABOUT US
×´This is the third trip Laurie has planned for us. We spent 24 days touring England, Scotland, Northern Ireland, and Ireland. It was a seamless trip with no issues whatsoever. Laurie meticulously planned every aspect and it was completely worry free×´
- Karen & Jeff
How I Work
I work with a limited number of clients each year to ensure every journey receives focused attention and thoughtful care. My planning process is structured, collaborative, and supported by professional expertise and trusted global partnerships.
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From our first conversation through your return home, I provide steady guidance and clear direction—so planning feels composed and travel unfolds with ease.
A Few Fun Facts
About Laurie
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I love a spa day—but I’ll skip the cold plunge, thanks.
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Suite or balcony view? Yes, please. Inside cabin? Never.
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I design trips for grown-up getaways—but I still answer to “Mom.”
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My favorite sound? The clink of glasses on the terrace at sunset.
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I always leave room in my suitcase for local treasures—once I came home from Italy with two silk scarves (and zero regrets).
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Coffee first. Always.
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I never overpack… unless it’s shoes.
