
About
AZURE LUXURY TRAVEL
_JPEG.jpeg)
Hi! I’m Laurie Johnson
Founder & Luxury Travel Advisor
I believe your time off should feel as exquisite as the destinations you visit. Whether you’re sailing to hidden ports on a small-ship ocean cruise, exploring Europe on a river voyage, or seeking meaningful connections in a curated land journey, I’m here to make it seamless, inspiring, and stress-free.
How I got here
Over a decade ago, I left the world of corporate stress and followed what had always energized me—crafting memorable travel experiences. I’d always been the one to plan our family trips, manage logistics, and fine-tune the details.
But let’s be honest—I learned a lot the hard way.
Those early lessons became the foundation for how I now design thoughtful, elevated travel that leaves no detail to chance. My approach is rooted in real-world experience, refined with insider access, trusted partnerships, and a deep understanding of what today’s luxury traveler truly values.
Who I work with
I specialize in helping empty nesters embrace their next chapter, busy professionals craving something extraordinary, and groups of friends ready to reconnect somewhere unforgettable. If you're dreaming of a seamless, customized escape that reflects your style and exceeds your expectations—you’re in the right place.
What Sets Us Apart
01
EXPERT GUIDANCE
With over a decade of expertise and exclusive industry partnerships, we provide insider access, VIP privileges, and expert insights that transforms your travel into something exceptional.
02
SEAMLESS PLANNING
From hand-selecting the finest accommodations to orchestrating every itinerary detail, we ensure a seamless, stress-free journey where nothing is overlooked allowing you to travel with confidence.
03
CLIENT FOCUSED
We take the time to truly understand your style, interests, and aspirations, curating deeply personalized experiences that feel uniquely yours, ensuring every journey is tailored to your vision.
Global travel brands we partner with







Frequently Asked Questions
No Guesswork—Just Clear Answers
-
What countries does the Upper Danube visit?Austria, Hungary, Slovakia, and Germany are most common—often with options to add the Czech Republic or Switzerland.
-
Can I extend my trip before or after the cruise?Absolutely. We often recommend pre-cruise time in Prague or post-cruise days in Munich, and we handle all the details.
-
What’s included in the cruise?Accommodations, excursions, dining, drinks with meals, Wi-Fi, and expert-led enrichment programs.
-
Are excursions included?Yes—daily guided tours, cultural experiences, and active options are typically part of your fare.
-
How long is a typical cruise?Most are 7 to 10 nights, with the option to add hotel stays on either end.
-
Is this cruise good for first-time travelers to Europe?Yes! It’s perfect for both first-timers and those returning to experience Europe more deeply.