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Where Authenticity Meets Luxury

Custom cruise and land journeys designed for curious travelers

Travel, Thoughtfully Designed

Imagine unpacking once and watching Europe’s landscapes drift by your window, arriving in historic cities by small ship, or exploring a destination through its food, culture, and local traditions.

 

The most memorable journeys feel effortless, well-paced, and deeply connected to place.

 

That’s exactly what I help you create.

Travel Planning Services 

This is the journey you've been imagining

At Azure Luxury Travel, I design luxury river cruises, small ship ocean cruises, and curated land journeys that feel seamless, personal, and enriching.

Each experience is thoughtfully planned to be authentically immersive, connecting you to the culture, history, and people of the places you visit.

As your travel advisor, I elevate your journey with carefully selected accommodations, meaningful experiences, and thoughtful details that make travel effortless from beginning to end.

This is more than a vacation. It is travel shaped around how you want to explore the world.

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Insider’s Guide to European River Cruising

Discover what river cruising is really like, with expert tips, onboard insights, and a closer look at the experiences waiting in port.

Hi, I'm Laurie Johnson

Founder & Travel Designer

I founded Azure Luxury Travel for travelers seeking more authenticity in their vacations without giving up comfort, ease, and a little pampering along the way. Meaningful travel can be both immersive and effortless when thoughtfully planned.

With firsthand experience sailing Europe’s rivers, the Mediterranean, and Alaska, along with exploring destinations on land, I guide travelers in creating journeys that feel seamless, personal, and deeply connected to place.

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Explore Our Specialties

Travel designed with intention

The most memorable journeys unfold at the right pace, with time to connect to the places you visit. Whether traveling by river, along the coast, or through Europe’s villages and cities, each experience is thoughtfully designed to feel immersive, comfortable, and effortless.

This approach to travel creates space for discovery, connection, and moments that stay with you long after you return home.

Curated Cruise Collection 

Discover a curated collection of cruises for travelers who value more than simply reaching a destination. Each itinerary is selected for its sense of place, cultural depth, and how the journey unfolds—whether along Europe’s storied waterways, iconic coastlines, or farther afield.

This collection highlights voyages worth considering, chosen for balance, comfort, and meaningful discovery—so you can explore with confidence and intention.

KIND WORD FROM
OUR CLIENTS

"This is the third trip Laurie has planned for us"

We spent 24 days touring England, Scotland, Northern Ireland and Ireland. It was a seamless trip with no issues whatsoever. Laurie meticulously planned every aspect and it was completely worry free.

- Karen & Jeff 

ON THE BLOG

TRAVEL INSPIRATION & IDEAS

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