Travel Planning Services
A Tailor-Made Experience
Planning a meaningful journey involves more than choosing dates and destinations. The right ship, itinerary, pace, and experiences shape the kind of travel you remember long after you return home.
Through custom travel planning, I simplify the decisions and coordinate the many moving parts so everything comes together seamlessly.
Hi, I'm Laurie Johnson
Founder & Travel Designer
I founded Azure Luxury Travel to design journeys shaped by intention rather than trends. Since 2015, I’ve paired industry expertise with extensive firsthand travel across Europe and beyond to create itineraries grounded in context, continuity, and care.
I focus on river cruises, small-ship ocean voyages, and thoughtfully designed land experiences where pace, place, and perspective matter. My approach is deliberate: travel should feel seamless without feeling scripted — culturally rich, quietly refined, and composed with purpose.
KIND WORD FROM
OUR CLIENTS
"This is the third trip Laurie has planned for us"
We spent 24 days touring England, Scotland, Northern Ireland and Ireland. It was a seamless trip with no issues whatsoever. Laurie meticulously planned every aspect and it was completely worry free.
- Karen & Jeff
Curated Cruise Collection
Discover our hand-picked collection of cruises designed for travelers drawn to culture, cuisine, history, and authentic experiences.
Each sailing is chosen for its balance of comfort, pace, and meaningful connection to the places you visit — from local culinary traditions to art, architecture, and regional storytelling.
